For a small county, it's a whopper of a festival.
Pembrokeshire Fish Week 2012 is packed with more than 250 events between 23rd June and 1st July.
It celebrates the Welsh county's first-class seafood, spectacular coastline, wonderful clean beaches, and fascinating maritime heritage.
Love the outdoors? Come and enjoy guided island and beach walks, eco-fishing adventures, coasteering, and much more.
Take an evening boat trip finishing at a riverside pub, or learn how to forage for delicious edibles along the Pembrokeshire coast.
If you're bringing the family, there's loads of fun in store. Explore crystal-clear rockpools and find out what lives on our beaches in seashore safaris.
Learn to windsurf, take part in seaside sports, or make some wonderful creations in beach-inspired art and craft workshops.
And if you love fish and shellfish, then you're in for a treat!
Tuck into the freshest local produce at the county's restaurants and pubs all week long -from local lobster to fresh crab salads and seafood extravaganzas, or good old beer-battered fish with hand-cut Pembrokeshire chips.
There are also lots of opportunities for cooks to learn how to get the best out of their fish and shellfish, with masterclasses, workshops and speciality cookery classes.
The festival is also a feast for anglers of all ages and level of ability.
Come and pit your wits against the best in sea angling and coarse fishing championships.
There are also family coaching days and learn-to-fish sessions if you fancy getting hooked on one of Britain's favourite sports.
Pembrokeshire Fish Week is organised by Pembrokeshire County Council.
The festival won the Gold Award in the Food Tourism Destination category in the True Taste Food and Drink Awards 2009/ 2010, and Pembrokeshire Tourism's 'Premier Event Award' 2009 / 2010.
It is part funded through the Rural Development Plan for Wales 2007-2013, which is financed by the EU and the Welsh Assembly Government.